Choices

On a recent trip to two different restaurants within the past month I was struck by a stark difference in  their focus and service intent.  The first restaurant was a eat-in establishment offering an extensive menu to attract a diverse customer base.  They offered just about anything you could imagine - steaks, seafood, cultural dishes, salads, deserts and much more.  It was a beautiful restaurant with an amazing wait staff to tend to your every dining need.  If you were hungry walking in, you had only yourself to blame if you were hungry walking out.

The second restaurant was a fast-food establishment with a dining option.  The focus of this restaurant is to address people on the go.  Their drive-through was extremely efficiently designed and managed by a highly skilled staff.  The menu offered only a very few selections which, of the choices I made, were certainly tasty.  I didn't have to make a lot of choices but I knew that going in.  Getting in and out was quite easy and kept my momentum going.  Ironically, both of these establishments share the same parking lot access.

Why is this significant?  In designing the HowGiving model, consideration has been given to afford users a full experience in shopping for that very special person in your life.  On one hand we've made it easy to browse through stores that really only offer gifting ideas and items - this is the quick, drive-through experience.  On the other hand there are many stores to choose from providing an expansive selection of items for literally every demographic of shopper and gift recipient. We don't want it to be complicated but we want it to be comprehensive.

Through HowGiving we hope you'll discover what a great resource this is to help you, the user, fulfill your greatest intent at being thoughtful of those you care the most about.